The Republican Party’s problems with Latino voters are well documented, but its poor performance with Asian-Americans should be giving the party even greater pause. By and large, Asian-Americans are affluent, well educated, and disproportionately absent from the dreaded 47 percent. Moreover, they once had a history of voting Republican. In 1992, Asian-Americans favored George H. W. Bush over Bill Clinton, and four years later they went for Bob Dole.
Much has changed. Since 2000, Asian-Americans have consistently voted Democratic. In 2008, Asian-Americans gave 62 percent of their vote to Barack Obama. Last November that number jumped to 73 percent even as the president’s margin of victory in the popular vote was cut in half as he garnered a Dukakis-like 41 percent of white voters and slid by more than 13 points among Jewish-Americans.
It is not for lack of trying that Republicans are being rebuffed by this fast-growing, though still small, demographic. Republicans in Louisiana and South Carolina nominated Indian Americans to be their party’s respective gubernatorial nominees, and after both candidates won they were nationally showcased. At the cabinet level, add Elaine Chao, who served for eight years as W’s Labor secretary and is the wife of Senate Minority Leader Mitch McConnell.